Main Spotlight: Eight Trends for Small Businesses in 2026
Chief Innovation Officer Matt Wagner, Ph.D., shares his annual predictions for the trends that will impact Main Streets and small businesses in 2026.
We are proud to announce the recipients of the 2025 Backing Small Businesses grant program, supported by American Express. This nationwide initiative has awarded 400 grants of $10,000 to locally significant small businesses across the country, helping them fuel growth and continue to make a meaningful impact in their communities.
The 400 grant recipients demonstrated both resilience and a strong local impact and vision for the future in their applications.
THE GRANTEES ARE:
*** = Located in Main Street America Accredited Member Community
** = Located in Main Street America Affiliate Member Community
* = Located in Main Street America General Member Community
Alabama
- Morgan Barber Supply | Anniston, Alabama
- Hawt Mess Boutique | Atmore, Alabama***
- Eufaula Physical Therapy + Wellness | Eufaula, Alabama***
- Rollies | Florence, Alabama***
- Rhythm Cafe Heflin | Heflin, Alabama***
- Mad Hatter Cupcakes | Jacksonville, Alabama
- Coastal Makers Art Studio | Mobile, Alabama
- Tart & Tartan Bakery | Opelika, Alabama***
- Auto Doc, Inc. | Reform, Alabama
- A‑Tech Automotive Service | Selma, Alabama
- The Lil’ Farmhouse Market | Wetumpka, Alabama***
Alaska
- Fresh Cup Playhouse | Anchorage, Alaska
- Copper River Fish Market | Cordova, Alaska
- Flamingo Lounge | Seward, Alaska
Arizona
- Hitching Post Saloon | Bisbee, Arizona
- Level 1 Arcade Bar | Mesa, Arizona
- Momento Studios | Mesa, Arizona
- Mad Candy | Mesa, Arizona
- Worth Takeaway | Mesa, Arizona
- Ooo So Ju’Cee | Phoenix, Arizona
- Life Startup Essentials | Phoenix, Arizona
- MacAlpine’s | Phoenix, Arizona
- Greenwood Brewing | Phoenix, Arizona
Arkansas
- ARTESANA SOAPS | Camden, Arkansas
- La Hispana Taxes | El Dorado, Arkansas***
- The Olde Towne Store | El Dorado, Arkansas***
- Dewailly’s Fishing & Hunting | Lepanto, Arkansas
- The Green Corner Store | Little Rock, Arkansas
- Fennel and Fire | Little Rock, Arkansas
- Main Street Threads | Van Buren, Arkansas
California
- Eastside Sports | Bishop, California
- Bodega Country Store | Bodega, California
- Kettle On Grand | Escondido, California
- SALUBATA, INC. | Los Angeles, California
- Black Tie Ski & Bike Rentals of Mammoth | Mammoth, California
- Sasha’s House | Oakland, California
- Board Game Paradise | Redlands, California
- Ocean Beach Business Center | San Diego, California**
- Chile Lindo | San Francisco, California
Colorado
- Moksha Chocolate | Boulder, Colorado
- Health Essentials, Inc. | Burlington, Colorado
- Cronk Art & Curiosities | Colorado Springs, Colorado
- Cacao Chemistry | Colorado Springs, Colorado
- Training Institute at Forge | Colorado Springs, Colorado
- Coffee Bear | Silverton, Colorado
- Pat’s Tap | Superior, Colorado
- Pj’s Diner | Superior, Colorado
- Mining Claim 1899 | Victor, Colorado***
Connecticut
- The Toy Room | Bethel, Connecticut
- Byrd’s Books | Bethel, Connecticut
- BLACC Bottle | Bridgeport, Connecticut
- Enfield Produce and Deli | Enfield, Connecticut
- The Little Red Barn Brewers | Winsted, Connecticut
District of Columbia
- The Credit Medics | Washington, D.C.
- Pops Bakery | Washington, D.C.
- Toki Underground | Washington, D.C.**
- D/Lai | Washington, D.C.
- Dent Place Market | Washington, D.C.***
- Surprise Grocery | Washington, D.C.**
- A1 Grocery | Washington, D.C.
- Georgetown Massage and Bodywork | Washingon, D.C.***
Delaware
- SURF AND TURF BAR & GRILL | Milford, DE***
- MALIKS AUTO REPAIR, INC | New Castle, DE
Florida
- Havana Cafe Delights, Inc. | Bartow, Florida***
- Bodhi and Sol DeLand | DeLand, Florida***
- Flora Amora | Hollywood, Florida
- Island Therapeutics | Holmes Beach, Florida
- Cedar’s Cafe | Melbourne, Florida
- TIPICO CENTROAMERICANO CAFE | Miami, Florida***
- Drunken Monkey Coffee Bar | Orlando, Florida***
- Whistle Stop Cafe | Plant City, Florida***
- EastRow Market | Saint Cloud, Florida***
- GymCats Gymnastics Academy | Wauchula, Florida***
Georgia
- M5:16 Gift Shop | Auburn, Georgia
- Homeskillet Provisions | Auburn, Georgia
- Leftie Lee’s | Avondale Estates, Georgia
- High Achievers Education Center | Conyers, Georgia
- Rabbit Hole | Macon, Georgia***
- Paint the City Art Studio | Macon, Georgia***
Hawaii
- The Pet Shop | Kahului, Hawaii
- Patsy’s Food | Wailuki, Hawaii
Idaho
- HomeSpun Co. | McCammon, Idaho
- Empty Hand Combat | Nampa, Idaho
- Mustard Seed Home Decor & More | Nampa, Idaho
Illinois
- Bocaditos Cafe, Inc. | Batavia, Illinois***
- VERA & BUCK | Bloomington, Illinois***
- Milt’s BBQ for the Perplexed | Chicago, Illinois
- Abalabix Books | Crystal Lake, Illinois***
- Homemade Hippie Boutique | Fulton, Illinois
- Plant Parenthood | Joliet, Illinois
- Andre Alfonso Music | Lake Villa, Illinois
- Reeses Barkery & Pawtique | McHenry, Illinois
- Cairo Rehab & Fit Fore Golf, Inc. | Mounds, Illinois
- Howard Intervention Center | Oak Forest, Illinois
- Rooted | Rockford, Illinois
- RockStar Donuts | Sterling, Illinois***
Iowa
- Main Street Frame | Albia, Iowa***
- Red Screen Door | Burlington, Iowa***
- Wapsi Weaving | Central City, Iowa
- Greene Bean Coffee | Jefferson, Iowa
- KIX 101.1 | Marshalltown, Iowa***
- FROM THE HEART FLOWERS & GIFTS | Mount Pleasant, Iowa***
- Café Dodici | Washington, Iowa***
- The Honey Den | West Branch, Iowa***
- The Blok DSM | West Des Moines, Iowa***
Indiana
- Fitt4life | Angola, Indiana***
- Possibilities: Home Re-Imagined | Franklin, Indiana***
- Miles Books | Highland, Indiana
- Irvington Vinyl & Books | Indianapolis, Indiana
- The Wildflower | New Albany, Indiana***
- Beehive Body Company | New Castle, Indiana***
- Unnecessary Extras | Rochester, Indiana
- Spegal’s Prime Cuts | Shelbyville, Indiana***
- JoJo’s Olfactory & Co. | Wabash, Indiana***
- Buffalo Street Emporium | Warsaw, Indiana
Kansas
- Ellis Island Farm | Belle Plaine, Kansas
- PK Country Designs | Burlingame, Kansas
- Los Sombreros | Dodge City, Kansas***
- Nordic Turbine Service | Independence, Kansas***
- The Feedlot | Iola, Kansas
- Miners + Monroe | Pittsburg, Kansas
- Élan & Co | Russell, Kansas**
- Malays Market | WaKeeney, Kansas**
Kentucky
- A Different Drummer | Campbellsville, Kentucky***
- Ready Set Play | Hazard, Kentucky
- Orascom | Inez, Kentucky
- A Good Thing | Murray, Kentucky
- Messy Cat Creations | Paducah, Kentucky**
- Magnolia and Steel | Scottsville, Kentucky
- The Vibe Art and Music Studio | Shelbyville, Kentucky***
- McElroy, Wharton, & Boldrick | Springfield, Kentucky***
Louisiana
- Geaux Ride | Baton Rouge, Louisiana
- Cat’s Coffee & Creamery | DeRidder, Louisiana**
- Lauri L. Photography | Gramercy, Louisiana
- Louisiana Creole Pecan Candy | Lafayette, Louisiana
- KWBJ-TV 22 | Morgan City, Louisiana***
- StoryBrew Coffee Cafe | Natchitoches, Louisiana**
- La Vie Fitness | New Iberia, Louisiana***
- dbm Computers | Winnfield, Louisiana**
Massachusetts
- Flis Market | Erving, Massachusetts
- The Merrimack Company | Lowell, Massachusetts
- Colleen’s Ice Cream and Sandwich Shop | Medford, Massachusetts
- Shimmer | New Bedford, Massachusetts
- Lickety Split at MASS MoCA | North Adams, Massachusetts
- The Plant Connector | North Adams, Massachusetts
- Vinny’s Ristorante | Somerville, Massachusetts
Maryland
- The Fading Theory | Aberdeen, Maryland**
- Evolve Wellness | Bel Air, Maryland***
- Cafe Berlin | Berlin, Maryland**
- Reptilian Arts | Cumberland, Maryland***
- The Paperwork Pros | Denton, Maryland**
- Twin Bears Bakery | Frederick, Maryland***
- Chesapeake Music Therapy | Salisbury, Maryland**
Maine
- Franks Restaurant & Pub | Lisbon Falls, Maine
- Zephyr Ice | Portland, Maine
- Sea Spray Confections | Saco, Maine***
- Maine Street Marketing | Saco, Maine***
- Hinge Collaborative | Waterville, Maine
Michigan
- Crummy’s Cake Supply & Studio | Detroit
- K9 Turbo Training | Ferndale, Michigan***
- I Love Pig Corp. | Flint, Michigan
- Grand Finale Deli & Bakeshop | Grand Haven, Michigan***
- Dear Ollie & Co. | Lansing, Michigan***
- Healthy Habits | Niles, Michigan***
- B Altered Sewing and Craft Lounge Inc. | Norton Shores, Michigan
- Evolve Dance Studio | Rockford, Michigan
- Inner Fitness Counseling and Wellness | Wyoming, Michigan
Minnesota
- Caledonia Bakery | Caledonia, Minnesota
- K’kinaco Nikkei and Pisco Bar | Hopkins, Minnesota
- Bonita’s Extensions and Braids Salon | Minneapolis, Minnesota
- KYMN Radio | Northfield, Minnesota***
- Images 4 Life Photography | Owatonna, Minnesota***
- Larson’s Home Furnishings, Inc. | Redwood Falls, Minnesota
- Treedome | Rochester, Minnesota
- Vikings and Goddesses Pie Company | Saint Paul, Minnesota
- Half Pint Coffee Co. | Walnut Grove, Minnesota
Missouri
- Employ Direct Group | Belton, Missouri
- Pickens Sweet Treats | Independence, Missouri***
- Hackett Hot Wings | Joplin, Missouri***
- Meyer’s Market | Knob Noster, Missouri
- Lemonality | Liberty, Missouri***
- Escape From St. Louis | Maplewood, Missouri
- Old Commercial Sportsman Hotel | Osceola, Missouri
- Villainous Grounds | Perryville, Missouri
- The Interior Shoppe | St. Joseph, Missouri
- Posie Pots | St. Louis, Missouri
Mississippi
- Mitchell Appraisal and Real Estate | Amory, Mississippi***
- Greenhouse Biloxi | Biloxi, Mississippi***
- Broussard’s Barber Shop | Biloxi, Mississippi***
- Corrected Mobility | Gulfport, Mississippi**
- Allred’s On The Square | Hazlehurst, Mississippi
- Hair Therapy Organic Hair Care | Holly Springs, Mississippi
- Exclusive Cleaners | Long Beach, Mississippi
- Southern Paws Grooming Salon | Mantachie, Mississippi
- R & R Cookies | Pontotoc, Mississippi***
- South Main Dental | Pontotoc, Mississippi***
- Chill Sloth | Wiggins, Mississippi
Montana
- Outlaw Diner | Columbia Falls, Montana
- Mount Powell Tap Room | Deer Lodge, Montana
- Glasgow Flower & Gift | Glasgow, Montana
- Teal Dragonfly Creations | Glendive, Montana
- Black Sheep Market | Glendive, Montana
- Dear Potato | Helena, Montana
- Door 804 | Miles City, Montana
North Carolina
- Newfound Brevard | Brevard, North Carolina***
- MVP Video & Promotions | Burlington, North Carolina**
- Hiker and the Hound | Cedar Mountain, North Carolina
- Luck Factory Games | Concord, North Carolina***
- ShoeBeeDo | Concord, North Carolina***
- Southern Paws Salon & Daycare | Edenton, North Carolina***
- The Treble Makers | Gastonia, North Carolina
- Pages Books & Coffee | Mount Airy, North Carolina***
- Butcher’s Daughter, Inc. | Roxboro, North Carolina***
- Bethanne Gordon | Rutherfordton, North Carolina
- Sho’nuff Fashions | Wilmington, North Carolina
Nebraska
- Radiate Light Mobile IV Hydration | Fremont, Nebraska**
- Bad Dog Bikes | Fremont, Nebraska**
- Bryant Books & Music | Hastings, Nebraska
- exist green | Omaha, Nebraska
- The Book Nook Bookstores | Papillion, Nebraska
- I Wet My Plants | Wayne, Nebraska
- AquaPop | Wayne, Nebraska
- Baer’s Furniture | York, Nebraska
New Hampshire
- Wayne’s World Elite Fitness Training | Lebanon, New Hampshire
- The Potato Concept | Manchester, New Hampshire
- Green Envy | Manchester, New Hampshire
- Coffee & Kindness | Nashua, New Hampshire
New Jersey
- Virtu Millinery | Burlington, New Jersey
- La Ingrata | Camden, New Jersey
- Right Hair Beauty Supply | Hackettstown, New Jersey
- Korai Kitchen | Jersey City, New Jersey
- Nicole Nurthen Photography | Merchantville, New Jersey
- Rocklin Opticians, Inc. | Montclair, New Jersey***
- Caribbrew café | Newark, New Jersey
- A Better Market | Paterson, New Jersey
- Gentle Giant Café | Pitman, New Jersey
- The Cultural Collective | Woodbury, New Jersey***
New Mexico
- Roses And Steel | Albuquerque, New Mexico
- Wolf and Raven Tattoo | Albuquerque, New Mexico***
- Los Alamos Lock & Key | Los Alamos, New Mexico***
- Alpine Lodge | Red River, New Mexico
- Tiny Trends Clothing Co | Roswell, New Mexico***
- Bone Springs Art Space | Roswell, New Mexico***
- Black Cat Books and Coffee | Truth or Consequences, New Mexico***
New York
- Common Soil Juicery | Binghamton, New York
- JOG33 Downtown | Binghamton, New York
- Francois-Pijuan Floral & Event Design | New York, New York
- Deja Brew | Norwich, New York
- Theodore’s Books | Oyster Bay, New York
- Don’t Toss The Bouquet | Patchogue, New York
- Save the Container | Peconic, New York
- Chickadee Chocolate | Rochester, New York
Ohio
- Ebony J Media Learning Center | Cincinnati, Ohio
- Zola’s Cafe | Cincinnati, Ohio
- Kitty Bubble Cafe | Columbus, Ohio
- Bottoms Up Coffee | Columbus, Ohio
- Nuzayba Quality Collections | Columbus, Ohio
- Doki Doki Kawaii Shop | Lakewood, Ohio
- NORTHWOOD CIDER CO | Norwood, Ohio
- Seabolt and Co Modern Apothecary | Pomeroy, Ohio
- 7th Street Deli | Spencerville, Ohio
- Planetary Media | Westerville, Ohio
- Friedas | Youngstown, Ohio
- ESPN 94.7 | Youngstown, Ohio
Oklahoma
- Rock Island Candy Company | Chickasha, Oklahoma
- Brandis Bar & Grill | Chickasha, Oklahoma
- PINK POP | McAlester, Oklahoma*
- Sunny Creek Trading Post | Ponca City, Oklahoma***
- Stillwater Summit Co. | Stillwater, Oklahoma
- Junie’s Closet | Tahlequah, Oklahoma***
- Addis Ceramics | Tulsa, Oklahoma***
- Arepa Bar Tulsa | Tulsa, Oklahoma***
- Daisy Exchange Weatherford | Weatherford, Oklahoma
Oregon
- The Full Mooney | Bend, Oregon
- TRACK TOWN PHARMACY | Eugene, Oregon
- Hillsboro Learning Center | Hillsboro, Oregon**
- Aguilera’s Amazing Aromas | La Grande, Oregon***
- Happy Campers Mini Mart | North Powder, Oregon
- Freebridge Brewing | The Dalles, Oregon
- HSC | Wilsonville, Oregon
Pennsylvania
- Fresh Harvest Hydroponics | Arnold, Pennsylvania
- Skin Deep | Coatesville, Pennsylvania
- Tiffany’s Stitchery | DuBois, Pennsylvania
- Quantifi Media | East Stroudsburg, Pennsylvania
- The Communication Solutions Group | Jenkintown, Pennsylvania
- Balance Restaurant | Johnstown, Pennsylvania
- Brazilian Table | Lititz, Pennsylvania**
- Guitars on Main | Mount Joy, Pennsylvania
- Martabak OK | Philadelphia, Pennsylvania
- Post Genre | Pittsburgh, Pennsylvania
- Pittsburgh Fitness Project | Pittsburgh, Pennsylvania
- Burlap and Bourbon | Scranton, Pennsylvania
- Selinsgrove Hotel | Selingsgrove, Pennsylvania
- Juana’s | State College, Pennsylvania
- RESPAWN POINT | Washington, Pennsylvania
Puerto Rico
- Terrestre Cocina Compasion | San Juan, Puerto Rico
- Inpromo | San Juan, Puerto Rico
- Runway Center Centro de Creatividad y Desarrollo de Talentos | San Juan, Puerto Rico
- AMOR Y SAL | San Juan, Puerto Rico
- SERVICIOS RUSH | San Juan, Puerto Rico
- Lechones To Go | San Juan, Puerto Rico
- Aura Social | San Juan, Puerto Rico
- Trade Winds Restaurant & Guest House | Vieques, Puerto Rico
- Sisters Creations | Yauco, Puerto Rico
Rhode Island
- Edgewood Cheese Shop | Cranston, Rhode Island
- Thea Plant Co | Providence, Rhode Island
South Carolina
- Pink on Pickens | Abbeville, South Carolina
- Books on Broad | Camden, South Carolina
- RISE Bespoke Bakery | Charleston, South Carolina
- Hector’s Garden | Gaffney, South Carolina**
- Harley Nicole Photography | Gaffney, South Carolina**
- Best Life Wellness | Greenwood, South Carolina
- Purrs Mcbarkin’ | Hartsville, South Carolina***
- Alexander’s Fine Men’s Apparel | Hartsville, South Carolina***
- Surcie’s | Latta, South Carolina
- Sanitary Market | Laurens, South Carolina***
South Dakota
- Pioneer Building Supply | Martin, South Dakota
- Your Shop | Mitchell, South Dakota
- Terra Shepherd Boutique | Sioux Falls, South Dakota
- Say Anything Jewelry by Stephanie Wilde | Sioux Falls, South Dakota
- Elysian Clothing | Spearfish, South Dakota
Tennessee
- East Tennessee Soap Works | Alcoa, Tennessee
- Hellbender Outfitters TN | Elizabethton, Tennessee***
- Music Mountain | Erwin, Tennessee
- Galaxy Pizza & Arcade | Kingsport, Tennessee***
- Kat’s Kouture Beauty Boutique | Mason, Tennessee
- Mason Health Clinic | Mason, Tennessee
- RangerScout | Mason, Tennessee
Texas
- Sunflower Mercantile | Carthage, Texas***
- The Turquoise Pistol | Cosicana, Texas***
- AKADI Mental Health Services | Dickinson, Texas
- Carpenter’s Cafe and Catering | Fort Worth, Texas
- Daisies & Pancakes | Fresno, Texas
- Bausen Technology | Kerrville, Texas**
- Partenope Ristorante-Richardson | Richardson, Texas
- Project X Gaming | Rio Grande City, Texas***
- Vanora Studio | Winnsboro, Texas***
Utah
- Kilpatrick Art Garage | Helper, Utah**
- Ultimate Combat Training Center | Millcreek, Utah
- The Legendarium | Salt Lake City, Utah
- Melanie’s Health & Nutrition | Tooele, Utah**
Virginia
- The BeeVe: Sweet Souvenirs | Buena Vista, Virginia**
- Vinyl Cuts & Gifts | Buena Vista, Virginia**
- Barnwood Blessings | Covington, Virginia
- Play Favorites | Front Royal, Virginia
- Mellen Street Creative | Hampton, Virginia
- Rise Up Climbing | Lynchburg, Virginia***
- Market at Main | Lynchburg, Virginia***
- Just Believe Boutique | Marion, Virginia***
- CHIBOO Bakery | Reston, Virginia
- Little Wish Toys | Richmond, Virginia
- RunAbout Sports Roanoke | Roanoke, Virginia
- Paladin Downtown | Winchester, Virginia***
Virgin Islands
- Hotel 1829 | St. Thomas, Virgin Islands
Vermont
- Butterfly Bakery of Vermont | Barre, Vermont
- Ray Gun Comics | Brattleboro, Vermont***
- Island Girl Jewelry | Bristol, Vermont
- MKT | Grafton, Vermont
- Front Seat Coffee | Hardwick, Vermont
- Kingdom Market | Island Pond, Vermont
- Whirligig Brewing | St. Johnsbury, Vermont
- NADA INTERNATIONAL MARKET | Winooski, Vermont
Washington
- Avenue Catering Enterprises | Burlington, Washington
- Miners pizza + Pastry Co. | Cle Elum, Washington**
- Clearlake Market | Washington
- A Different Path Counseling | Monroe, Washington
- elSage | Mount Vernon, Washington***
- The Sugar Shack | Okanogan, Washington
- Anime Kat | Port Angeles, Washington
- Seattle Drum School of Music | Seattle, Washington
- Discovery Dental | Washougal, Washington
- Ye Olde Bookshoppe | Wenatchee, Washington***
Wisconsin
- Baked Cakes by Design | Berlin, Wisconsin
- Cambridge Market | Cambridge, Wisconsin
- Rowe Pottery | Cambridge, Wisconsin
- De Pere Cinema | De Pere, Wisconsin**
- Hen Picked Antiques & Stained Glass | Hartford, Wisconsin
- Enlightened Eye Care | Kenosha, Wisconsin
- Little Lion Cuts | Kenosha, Wisconsin
- DONGZHU POTTERY STUDIO | Madison, Wisconsin
- Wolf Den Decor | Menomonie, Wisconsin**
- Hart Mercantile | Ripon, Wisconsin***
- Grand Inspired Woodworkers Makerspace | Stoughton, Wisconsin
- KOS~A GASTROPUB | Westby, Wisconsin
- BaristaCats Cafe & Sanctuary | Whitewater, Wisconsin
West Virginia
- CANDLELIGHT SOAP CO | Charles Town, West Virginia***
- D2B and a Grill | Charleston, West Virginia
- Cups & Cats | Charleston, West Virginia
- Boyles Orthodontics | Fairmont, West Virginia***
- Hannah’s Studios | Fairmont, West Virginia***
- Hair Haven | Huntington, West Virginia
- Jenny Lynn Photography | Martinsburg, West Virginia***
- Almost Heaven Hair | Moundsville, West Virginia
- Kraken Records | New Martinsville, West Virginia
- The Mason Jar | Point Pleasant, West Virginia***
- What’s the Scoop | Point Pleasant, West Virginia***
- DRK Studios | Saint Albans, West Virginia
Wyoming
- Westward | Cheyenne, Wyoming
- Wild Edge Screenprinting | Lovell, Wyoming
About the Program
This program marks the latest effort in American Express’ “Backing Small Businesses” work to equip small businesses with the resources to grow and innovate today, prepare for tomorrow, and overcome everyday challenges big and small. Other Backing Small Businesses programs include Backing Historic Small Restaurants and Backing International Small Restaurants.
Since launching, Backing Small Businesses has provided more than $14 million in grants to over 1,600 small business owners nationwide.
Stay Connected!
Receive information about future grant rounds, as well as other small business resources and opportunities, by joining Main Street America’s Small Business Hub or by subscribing to our “Small Business Resources, Information, and Updates” list.
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