Shop Small This Weekend!
Join us to celebrate small businesses and give back to your community during Plaid Friday, Small Business Saturday, Artist Sunday, Cyber Monday, and Giving Tuesday.
Stowe, Vermont. Photo by haveseen.
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Articles & Publications
Turn Organizational Hurdles Into Helpers With This Course
Running a successful Main Street program requires passion, dedication, and solid organizational systems. Learn how to identify and evaluate inefficient systems, and how to turn hurdles into helpers with this three-part, peer-instructor course starting December 3, 2025. Come with a desire to explore systems-based thinking and walk away with the clarity, structure, and confidence to lead with intention.
Gain organizational tools for maximum impact. Photo by FlamingoImages
Community Evaluation Framework
The Main Street America Community Evaluation Framework outlines what it means to be a highly successful Main Street program and sets a path for growth and development. Explore our full suite of resources designed to support local Main Street programs in aligning their efforts with the Main Street Approach and preparing for annual self-assessments for national designation.
Get Your Main Street on the Map for America’s 250th Anniversary!
Join our efforts to map history as it happened on our Main Streets. Share your local story of a time when your community played a role in an event with transformational impact, from prehistory to present. Together, we can show the collective impact of our network, because history happens on Main Streets.
Launch Your Leadership to New Heights With These New Academy Courses
We've just added four new, free, self-guided Local Main Street Leader learning journey courses in the Main Street America Academy. From a deep dive into market analysis to strategies for building trust, each course is designed to support your abilities to launch your leadership efforts to the next level.
Gain tools to turn plans into progress. Photo by Ellen Gailing
Accepting Nominations: 2026 Mary Means Leadership Awards
Join us in celebrating the incredible accomplishments of exceptional leaders shaping the Main Street movement by nominating your organization’s stellar team member for this prestigious award. Tell us about your community’s visionary volunteer, board member, or staff person by Friday, December 5.
Celebrating 2025 Mary Means Leadership Awards recipient Claudia Loya. Photo by BeauMonde Originals
New Workshop: Learn How to Reclaim Resilience with Somatic Tools
Mission-driven work is tough, requiring changemakers to navigate stressful situations and develop resilience. Learning how to listen to and work with your body can help! Join us on Thursday, November 13, for Reclaim Resilience: Nervous System Practices for Sustainable Leadership, a workshop for impact-driven changemakers interested in learning practical nervous system regulation techniques that support clarity, presence, and sustainable leadership.
Learn how to stay grounded with body-based tools. Photo by Drazen Zigic/iStock
9 Ways Community Leaders Can Drive Business to Local Stores on Small Business Saturday®
Drawing from successful initiatives across Main Street America's network of communities, here are 9 strategies that community leaders can implement to maximize Small Business Saturday's impact in their communities.
