In this episode of Main Street Business Insights, Matt sits down with Janet Hurn, co-founder of Future Ready Consulting in Cincinnati, Ohio.

Future Ready Consulting is a technology-focused marketing consulting firm, specializing in supporting small business owners with digital skills. Janet was also one of 10 small business coaches who provided free training to small business owners in rural areas through Main Street America’s Grow with Google Digital Coaches program in 2023.

In their conversation, they discuss Janet’s background as a physicist, and her path from the world of academia into entrepreneurship. Janet’s gift for making complicated subject matter understandable has helped her successfully bridge her professions: teaching university-level physics and coaching small business owners to use AI and other digital tools.

Janet breaks down how small business owners can use technology to streamline and optimize their administrative processes and marketing efforts, the importance of continuing to adapt your marketing strategy, and simple ways business owners can use artificial intelligence to save time and money.

Listen to their conversation here.

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Stay tuned for next week’s episode featuring Jennifer Jones, owner of Good Times Coal Fired Pizza & Pub in Big Stone Gap, Virginia.