In this episode of Main Street Business Insights, Matt talks with Joshua and Jared Ravenscraft, co-founders of New Frontier, a sustainable apparel brand in Morehead, Kentucky. 

Today’s episode celebrates sustainable, artisan fashion with Joshua and Jared Ravenscraft, brothers and co-founders of New Frontier. Despite the fashion industry’s global impact on carbon emissions, New Frontier stands out with their environmentally friendly approach, using recycled materials and rainwater in their production processes. 

In their conversation, they discuss the wastefulness of the fashion industry and New Frontier’s commitment to sustainability, reflect on their role in Eastern Kentucky’s economy and culture, highlighting the intersection of local identity and global markets, and share their insights into the journey of scaling a sustainable fashion business from a small town. 

Join us as Matt Wagner explores how New Frontier embodies the spirit of Main Street entrepreneurship, blending innovation with community stewardship. Their story inspires us to rethink where and how sustainable businesses can thrive, proving that impactful entrepreneurship knows no geographic bounds.